You know you need to work smarter, not harder, especially during a pandemic. The amount of stress created by attempting to generate leads sometimes is greater than the business generated. If you can get your business to be able to stabilize and generate its own leads, then it’s doing work for you. But, what’s the best way to get your business to begin to generate its own leads?
Being able to use your own approach to develop relationships with potential leads makes a huge difference in your ability to generate those sales. Events and having a good social media presence help generate plenty of organic leads. Using social media outlets like LinkedIn can also help your ability to make connections which might become those leads you seek. Although it’s tempting to be pushy to produce more leads, you’re not an MLM and instead want long-term relationships with your clients. Genuinely develop friendships and relationships, and those will become leads.
Buying all your leads isn’t a sustainable model for your business. It’s too expensive and too repetitive. However, being able to generate brand recognition through events and conferences will make it possible to not need to spend repeatedly to purchase lists of leads. Instead, your leads will come to you directly, because they know your work is excellent. As a bonus, when leads are generated organically, then those customers tend to be long-term consumers of your products.
Nobody likes cold calling or emailing, but it’s a proven technique to be able to generate those leads you crave! Keep calls short and to the point, without scripted fripperies. Nobody wants to be interrupted in their day, and your calls are, even with the best intention, interruptions. This is why social media contacts are a great way to generate business. Social media marketing happens on the client’s timetable and attracts those you are targeting organically.
That the best sales and longest-term client relationships occur when customers come seeking you out. Allowing others to sort through during their own time and become accustomed to your products slowly, by seeing them repeatedly on social media can send them in your direction on their own. Then, when they need services, they will know where to go and who can best serve their needs.
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