Data is the backbone of a business, the foundation upon which it grows and formulates success. Customers are integral to a business’s success as well, however, so it is imperative a consumer feels like their information is private and protected from spam related activity. When storing customer data, there are lots of ways to do it wrong and put your customers at risk. Remember these things in order to keep your customers’ data safe!
When collecting customer information, there are certain legal considerations that you must take into account. Whether you plan to use the information you gather or not, you must comply with privacy laws. Privacy laws also cover how you can store and use their information. According to NCSL, the Consumer Data Privacy Legislation also gives the consumer the right to request what categories of information and specific pieces you are collecting. Generally, it is best to be transparent with your customers regardless, so they feel comfortable giving their information for you to store.
No business is exempt from cybersecurity threats. Whether an outside hacker or someone internal to your organization, a customer’s data can be leaked at any time. According to 42 Support, preventative maintenance is one of the best defenses against viruses and spyware. Install safety protection software and provide adequate training to your employees to minimize cybersecurity threats. Sometimes internal leaks are completely innocent, but that does not stop the damage that has been done.
A POS (point of sale) system puts all your transaction data in one place. According to Business News Daily, many of these programs provide tools for you to track inventory, manage employees, see revenue data in real time, and more importantly track customer information. Loyalty points and membership information can be stored within your POS system. However, because there are so many things tracked through this system it is imperative your employees are properly trained, and you have backups in place if any information is accidentally deleted.
Storing customer data lets you identify individual trends, purchasing habits, and products that are particularly successful. Plus, the customer feels valued as you implement loyalty programs and remember their preferences. With the storage of your customer’s information also comes a lot of responsibility, however. It is imperative you ensure the safety of your company’s and your customer’s private information along the way!
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