In Episode 75 of the podcast, I talked about the difficulty in keeping customers and prospects up to date with information about your business. Between aggressive spam checking, consent regulations like GDPR, and just congested […]
Read MoreEach week we name a software or service as our Tech Smart Boss Cool Tech of the Week in our newsletter. Not because they pay us or to put in an affiliate link, but because I […]
Read MoreIf you have listened to our podcast for more than a few episodes, no doubt you’ve heard me talk about the importance of content marketing for lead generation. In this episode I got deeper into the […]
Read MoreIn episode 35 we talked about the key things you needed on your website, in this episode we’re going to talk about the technology that can help you create and manage it affordably and like a Tech Smart […]
Read MoreLeveraging technology to scale your brand is a key business strategy of a Tech Smart Boss. Marketing is an area where there is a lot of technology that is affordable, easy to use, and can help […]
Read MoreCheck out all the best of the week in Issue 31 of the Tech Smart Boss Newsletter. You have to have an easy to modify and manage website if you want to be a Tech Smart […]
Read MoreIn part 3 of this 3 part series on content marketing we deep dive into the concept of lead magnets. Check out this episode for what they are, why you should be using them, and lots […]
Read MoreOne thing you have to be doing with your website is generating leads. Many ways to do that, but done right, an inbound content strategy can give you the best return on investment (I’ll be covering […]
Read MoreMaking it easier for people to share your content on social media is always a great idea. In this video we walk you through how to add a tweetable quote to any of your pages or […]
Read MoreExhibiting at a Tradeshow can be expensive! I discuss how I leveraged technology to make a bang at the event without a big dent in my bank account. Topics Discussed (Time Stamped) 00:58 How to apply […]
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