In this episode, I discuss the concept of reusing your content and converting it into sales and marketing collateral to help increase your sales.
Read MoreIn this episode, I discuss what some of those pitfalls are and how to avoid them. Plus I discuss a few options that I am currently using in my business.
Read MoreIn this episode, I go over 7 steps (which could easily have been 21 but I compressed it to 7) so that you can start your own podcast. After listening to this episode, you will have no reason not to do it (other than general procrastination and perfectionist themes that run in us Tech Smart Boss phenotypes).
Read MoreJust like anything in life, there are some good lead magnets and there are some bad lead magnets. A good lead magnet is one that produces… leads. Good lead magnets require some upfront planning and in […]
Read MoreI am a huge believer in using freelancers as much as possible in my business and I think you should be as well. But you have to do it for the right reasons and you have […]
Read MoreEach week we name a software or service as our Tech Smart Boss Cool Tech of the Week in our newsletter. Not because they pay us or to put in an affiliate link, but because I […]
Read MoreEverybody’s blogging (at least it seems). But most businesses are just wasting their time and money. Don’t be like most businesses, listen to my 8 step process on how you should build and execute your blog strategy with […]
Read MoreIn the last episode, I discussed how to set up your YouTube channel for your business and brand, but I didn’t get into what types of videos you can post. Video marketing goes far beyond just […]
Read MoreCheck out all the best of the week in Issue 65 of the Tech Smart Boss Newsletter. I talk a lot about using freelance staff as a Tech Smart Boss. Since 2009, as of this issue, […]
Read MoreLeveraging content marketing strategies is extremely important to a Tech Smart Boss. The best return on investment you can find in your marketing efforts are the leads you get from organic search engine traffic, which basically […]
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