In this episode, we talk about the 8 essential components of a great landing page and go over some of the technology available to help you make one.
Read MoreIn this episode, I go over how to approach A/B testing when it’s not your full-time job and you’re not running a mega website with lots of traffic. With the ultimate objective to covert more leads and get more sales.
Read MoreIn this episode, listen to the 5 steps that I took as I migrated my email marketing automation platform, why those steps are important, and which pieces of technology I used to do it.
Read MoreJust like anything in life, there are some good lead magnets and there are some bad lead magnets. A good lead magnet is one that produces… leads. Good lead magnets require some upfront planning and in […]
Read MoreEach week we name a software or service as our Tech Smart Boss Cool Tech of the Week in our newsletter. Not because they pay us or to put in an affiliate link, but because I […]
Read MoreIf you listen to our podcast (and you should) you will know that we talk about segmentation and personalization in marketing quite a bit. The key to improving your lead conversion is to deliver the right […]
Read MoreIn our past podcasts, we have talked a lot about a content marketing strategy where the focus is to provide value to your customers and potential customers. One way to deliver that value is in the […]
Read MoreCheck out all the best of the week in Issue 53 of the Tech Smart Boss Newsletter. This week our cool tech of the week is Leadpages. On our podcast, we’ve talked about the importance of […]
Read MoreOne of the most powerful sales tools you have are positive referrals and testimonials by your existing customers. But one of the most challenging things in business is how to ask and collect feedback from your […]
Read MoreMost businesses stay in old, outdated business software way too long. It gets comfortable, it gets too hard to replace, and in many cases, you just don’t spend the time to research what may work better for […]
Read MoreSubscribe for updates and free resources