If you listen to our podcast (and you should) you will know that we talk about segmentation and personalization in marketing quite a bit. The key to improving your lead conversion is to deliver the right […]
Read MoreWe all wear a lot of hats as a Tech Smart Boss and if you’re anything like me the one you loathe the most is the interviewing and hiring process. There are lots of tools out […]
Read MoreThese days the most effective sales and marketing teams know how to cut through the noise of other marketers by making their pitch straight to the point and personalized. To do that you need to know […]
Read MoreThere’s nothing better for business than finding another business who wants to combine forces and go after business together. But there’s always that back and forth that goes something like this: Partner: “show me your list” […]
Read MoreWe use the heck and love Zapier, but as a Tech Smart Boss you always have to keep your eyes open for something new. Somebody told me to take a look at Integromat and after a […]
Read MoreAs big fans of HubSpot CRM we’re always looking for great integrations to make our sales process even better. That’s how I discovered Attentive and the name is very appropriate because they help your sales team pay more […]
Read MoreIn Episode 44 of the Tech Smart Boss Podcast, I talked about 3 ways to set your site up with SSL encryption and the reasons you needed to do is ASAP (listen here) One of the […]
Read MoreOne area that all small businesses can improve on is hiring. Trying to find the right candidate is almost like trying to find a good tweet on twitter these days, they are the needle in the […]
Read MoreIn Episode 44 of the Tech Smart Boss Podcast, I talked about 3 ways to set your website up with SSL encryption and the reasons you needed to do it as soon as possible (listen here) […]
Read MoreOne of the most powerful sales tools you have are positive referrals and testimonials by your existing customers. But one of the most challenging things in business is how to ask and collect feedback from your […]
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