In this episode, I discuss the concept of reusing your content and converting it into sales and marketing collateral to help increase your sales.
Read MoreIn this episode, I go over 10 (really about 15) super simple methods to help users convert more often on your website content. And we discuss some of the technology you can use to make it happen.
Read MoreIn this episode, I go over 9 customer support metrics that you should monitor in your business and most of them your help desk software will not provide you out of the box.
Read MoreIn this episode, I cover 7 of these key year end activities that every Tech Smart Boss should be working on right now to have a successful wrap up to 2018 and an even more productive start to 2019.
Read MoreFor this episode, I decided to dedicate the 100th episode to answering listener questions. I took the questions received and picked the Top 10 (many an amalgamation of multiple similar type questions). In this episode, I made it through 5, so this is Part 1 of the Tech Smart Boss 100th Episode, Ask Me Anything.
Read MoreIn this episode, I go over 7 key email marketing metrics, how to calculate them, and why they are important. Hopefully this episode will help you if you are doing a lot of email marketing or trying to grow into email marketing as a channel that moves the needle for your business.
Read MoreIn this episode, I go over 7 steps (which could easily have been 21 but I compressed it to 7) so that you can start your own podcast. After listening to this episode, you will have no reason not to do it (other than general procrastination and perfectionist themes that run in us Tech Smart Boss phenotypes).
Read MoreSometimes we focus so much on customer acquisition, we miss the low hanging fruit of ensuring the customers we win have an amazing experience and transition to ambassadors for our product or service. Even worse, if […]
Read MoreOne of the most common ways for a business to go bust is to run out of money or time before they find a winning customer acquisition method. It’s essential for a startup, but also for a […]
Read MoreAlmost every department in your business is obtaining signatures at some point or another. Sales, HR, Operations, all require either internal staff, partners, or customers to sign agreements. Optimizing that document delivery and signature process is one of the […]
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