Episode 94: 7 Steps to Start Your Own Podcast (The Tech Smart Boss Way)

There are a lot of podcasts out there, hopefully, you find the Tech Smart Boss podcast as one of the better ones (I mean at least put me on the right side of the bell curve).

One question that I get a lot is how to start a podcast. There’s a belief that you have to be a real techie combined with some magic. But it’s not really that tough and unless you let perfection be the enemy of progress.

In this episode, I go over 7 steps (which could easily have been 21 but I compressed it to 7) so that you can start your own podcast. After listening to this episode, you will have no reason not to do it (other than general procrastination and perfectionist themes that run in us Tech Smart Boss phenotypes).

Topics Discussed (Time Stamped)

03:04 What you need to do to start your own podcast
03:37 Testing ground for his primary business
06:48 Casting a bigger shadow when you’re doing something
07:19 What your objective is
08:02 Using it to drive leads, build a community, build the brand, and grow an audience
09:06 Knowing your reasons
09:17 Starting small
09:44 Knowing your customer persona
11:33 Logistical details
13:01 Naming your podcast strategically from perspective
15:17 Getting a domain name
17:43 Getting an equipment
20:10 Keeping it simple
23:44 Figuring out your format
25:49 Figuring out a show structure
28:26 On interviewing people
29:24 On staying consistent
31:57 What a distribution plan is
35:05 On getting word out
38:35 Getting ratings and reviews on iTunes

Quotes Worth Sharing

06:00 “Perfection is the enemy of progress.”

07:41 “Curiosity killed the cat. Sometimes curiosity makes a podcast.”

13:07 “Don’t do stuff in an amateur way.”

31:08 “You are one of the rare nuggets that are listening to what I gotta say in this podcast.”

Resources Mentioned


Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at [email protected]

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