There’s a lot of bad websites on the Internet. And I’m not just talking about design (although that’s a big reason). I’m talking about websites that are not delivering for the businesses that they belong to. Not delivering leads, not delivering credibility, not delivering value to the customers and potential customers who visit them. You may not know it, but you may badly need a website redesign.
In this episode, I go over 5 reasons why you probably need to refresh and redesign your website and hopefully this will give you the justification to make the Internet great again ?.
01:33 How to know if you need a website redesign
01:19 Establishing authority using your website
03:32 A first impression goes a long way
03:50 Educating customers who use the website
04:04 The website should be a lead generation engine
08:09 The website should be generating a lot of leads for you
10:29 Major foundational issues of the website
15:32 Getting the messaging all wrong
18:51 Keeping it fresh
03:36 “It’s hard to redo a first impression.”
05:11 “TechSmartBoss is an expression of my creative side that I want to share information.”
06:57 “I still believe that the credibility factor gets you going a little bit faster in the sales process than if you did not have a credible website.”
09:02 “You don’t want to put all your eggs in another person’s basket.”
17:29 “I like to get straight to the meat.”
Thanks for listening and checking out the show notes, any feedback, comments, or questions, send me an email at [email protected]
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