Just like anything in life, there are some good lead magnets and there are some bad lead magnets. A good lead magnet is one that produces… leads.
Good lead magnets require some upfront planning and in this episode, I go over 6 key things you must do in order to create good, converting lead magnets.
02:37 6 things you need to consider when creating a lead magnet
02:55 Why it’s called lead magnet
04:43 Knowing who you are making the lead magnet for
08:50 Doing something searchable
09:30 They ask, you answer
11:01 Keyword research
12:57 Writing it well
15:54 People don’t want to read long manifestos
16:04 People want things that are instantly actionable
16:15 On not giving too much information
17:29 People are looking for quick information, so don’t overload them
18:14 What your follow-up strategy is
Thanks for listening and checking out the show notes, any feedback, comments, or questions, send me an email at firstname.lastname@example.org