Episode 89: 7 Step Process to Doing Your Best SWOT Analysis

Some of the keys to being a great entrepreneur (other than being a Tech savvy, Tech Smart Boss) is having a great decision-making process, building a culture where everyone’s opinion matters, and always questioning assumptions.  A great way to accomplish all of these is being very adept at using the SWOT process.   

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and in this podcast, I go over 7 steps to doing it right and helping your business grow through great decision making.

Topics Discussed (Time Stamped)

01:50 The SWOT Analysis
04:04 7 steps on how to conduct the SWOT Analysis
05:24 Things that are considered strengths
05:47 Things that are considered weaknesses
06:00 Things that are considered opportunities
06:27 Things that are considered threats
11:28 Why it’s always great to have a facilitator
12:12 Being objective
12:45 Being diverse
15:53 The ConvertKit case
17:34 Gathering information without any judgment
18:32 Consolidating all the answers
18:58 Categorising everything without losing the details
19:27 Making sure everybody is on the same page
19:51 Asking probing questions
23:16 Repeating the process for opportunities and threats
25:33 Questioning all assumptions
26:21 On self-criticism

Quotes Worth Sharing

A successful entrepreneur is someone who becomes really good in catching an assumption and questioning it Click To Tweet

Resources Mentioned


Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at david@techsmartboss.com

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