Some of the keys to being a great entrepreneur (other than being a Tech savvy, Tech Smart Boss) is having a great decision-making process, building a culture where everyone’s opinion matters, and always questioning assumptions. A great way to accomplish all of these is being very adept at using the SWOT process.
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and in this podcast, I go over 7 steps to doing it right and helping your business grow through great decision making.
01:50 The SWOT Analysis
04:04 7 steps on how to conduct the SWOT Analysis
05:24 Things that are considered strengths
05:47 Things that are considered weaknesses
06:00 Things that are considered opportunities
06:27 Things that are considered threats
11:28 Why it’s always great to have a facilitator
12:12 Being objective
12:45 Being diverse
15:53 The ConvertKit case
17:34 Gathering information without any judgment
18:32 Consolidating all the answers
18:58 Categorising everything without losing the details
19:27 Making sure everybody is on the same page
19:51 Asking probing questions
23:16 Repeating the process for opportunities and threats
25:33 Questioning all assumptions
26:21 On self-criticism
Thanks for listening and checking out the show notes, any feedback, comments, or questions, send me an email at david@techsmartboss.com
Leave a Reply