As a Tech Smart Boss, we’re always working on improving our sales funnel (at least you should be). But there are so many different ways to improve a sales funnel you have to be strategic in where you spend your time. Typically, most businesses have a leak or are losing leads, in one of three areas.
In this episode, I give a high-level overview of what a sales funnel is and then take a deeper dive into the 3 most common problem areas and what you can do to fix them.
02:03 The biggest constraint in your process
02:36 The concept of sales funnels
03:30 Top of the funnel type of leads: Leads
03:53 Middle of the funnel type of leads: Prospects
05:01 Bottom of the funnel: Customers
08:20 First problem: Obtaining first of the funnel leads
08:38 Not having enough traffic
11:26 Second problem: Turning leads into prospects
12:43 Definitions of a prospect
13:55 Attracting the wrong leads
17:44 Third problem: Turning prospects into customers
21:10 Lack of follow up
22:05 You don’t know if it’s a yes or a no
24:55 Leading indicators
Thanks for listening and checking out the show notes, any feedback, comments, or questions, send me an email at david@techsmartboss.com
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