Episode 84: The 3 Biggest Leaks in Your Sales Funnel (And How To Plug Them)

As a Tech Smart Boss, we’re always working on improving our sales funnel (at least you should be).  But there are so many different ways to improve a sales funnel you have to be strategic in where you spend your time.  Typically, most businesses have a leak or are losing leads, in one of three areas.

In this episode, I give a high-level overview of what a sales funnel is and then take a deeper dive into the 3 most common problem areas and what you can do to fix them.

Topics Discussed (Time Stamped)

02:03 The biggest constraint in your process
02:36 The concept of sales funnels
03:30 Top of the funnel type of leads: Leads
03:53 Middle of the funnel type of leads: Prospects
05:01 Bottom of the funnel: Customers
08:20 First problem: Obtaining first of the funnel leads
08:38 Not having enough traffic
11:26 Second problem: Turning leads into prospects
12:43 Definitions of a prospect
13:55 Attracting the wrong leads
17:44 Third problem: Turning prospects into customers
21:10 Lack of follow up
22:05 You don’t know if it’s a yes or a no
24:55 Leading indicators

Quotes Worth Sharing

The best way to tackle problems and solve things incrementally in your company is to kind of do an analysis and see what's causing you the most problem Click To Tweet The funnel is the buyer's journey Click To Tweet

Resources Mentioned


Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at david@techsmartboss.com

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