Episode 84: The 3 Biggest Leaks in Your Sales Funnel (And How To Plug Them)

As a Tech Smart Boss, we’re always working on improving our sales funnel (at least you should be).  But there are so many different ways to improve a sales funnel you have to be strategic in where you spend your time.  Typically, most businesses have a leak or are losing leads, in one of three areas.

In this episode, I give a high-level overview of what a sales funnel is and then take a deeper dive into the 3 most common problem areas and what you can do to fix them.

Topics Discussed (Time Stamped)

02:03 The biggest constraint in your process
02:36 The concept of sales funnels
03:30 Top of the funnel type of leads: Leads
03:53 Middle of the funnel type of leads: Prospects
05:01 Bottom of the funnel: Customers
08:20 First problem: Obtaining first of the funnel leads
08:38 Not having enough traffic
11:26 Second problem: Turning leads into prospects
12:43 Definitions of a prospect
13:55 Attracting the wrong leads
17:44 Third problem: Turning prospects into customers
21:10 Lack of follow up
22:05 You don’t know if it’s a yes or a no
24:55 Leading indicators

Quotes Worth Sharing

Resources Mentioned

• Episode 13 – https://techsmartboss.com/blog/podcast-episode13/
• Episode 82 – https://techsmartboss.com/blog/podcast-episode82/

Thanks!

Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at david@techsmartboss.com