Episode 82: 6 Proven Customer Acquisition Methods (And How To Pick The Right One For Your Startup)

One of the most common ways for a business to go bust is to run out of money or time before they find a winning customer acquisition method.  It’s essential for a startup, but also for a growing business because the method to scale changes as your business matures.

In this episode, I go over 6 of the best ways to find customers for your product or service and walk through the thought process on which one(s) might be best for you right now.

Topics Discussed (Time Stamped)

02:31 Biggest failure points among start-ups is the inability to get customers
02:49 Finding the right customer acquisition channels
04:17 Top 6 customer acquisition methods
06:27 Retesting your channels
07:05 You have to have something good to sell

6 Customer Acquisition Methods
08:50 1. Paid Advertisement
12:02 2. Content Marketing
15:32 3. Virality
15:57 The power of the network effect
19:15 4. Having sales people
22:19 5. Partnerships
23:47 6. Other methods

  • Podcast
  • Public speaking

24:59 Choosing a customer acquisition method
25:05 Decision Factors:

  • cost
  • complexity
  • target audience
  • time and money to invest

Quotes Worth Sharing

As your business grows and scales, your customer acquisition method would probably grow, scale, and change as well Click To Tweet The faster you can figure out which your customer acquisition method is, the faster you can grow Click To Tweet

Resources Mentioned


Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at [email protected]

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