One of the most common ways for a business to go bust is to run out of money or time before they find a winning customer acquisition method. It’s essential for a startup, but also for a growing business because the method to scale changes as your business matures.
In this episode, I go over 6 of the best ways to find customers for your product or service and walk through the thought process on which one(s) might be best for you right now.
Topics Discussed (Time Stamped)
02:31 Biggest failure points among start-ups is the inability to get customers 02:49 Finding the right customer acquisition channels 04:17 Top 6 customer acquisition methods 06:27 Retesting your channels 07:05 You have to have something good to sell
6 Customer Acquisition Methods 08:50 1. Paid Advertisement 12:02 2. Content Marketing 15:32 3. Virality 15:57 The power of the network effect 19:15 4. Having sales people 22:19 5. Partnerships 23:47 6. Other methods
24:59 Choosing a customer acquisition method 25:05 Decision Factors: