These days even if you are a responsible sender of emails, it’s hard to avoid the spam folder. Between over-aggressive spam gateways and e-mail providers trying to bubble up what they think is an important email or not, odds are your email may not make it to the intended viewer’s inbox. There are some things that you should be doing to help prove you are a reputable e-mail sender and in many cases, small businesses are not taking advantage of those.
In this episode, I go over some of the key technical things you should do related to email authentication and security and also how you can test to see if your e-mails are going to look as safe as possible, even when you are relying on a 3rd party email service provider.
02:40 The technical factors of email deliverability
05:26 Being a responsible emailer
12:10 Understanding what the state of your email domain is
18:08 On email authentication ( DMARC, DKIM, SPF )
21:28 Setting up email authentication through SPF
25:29 DMARC set-up will be the standard set-up in the future
29:28 Looking for partners or email tools that will leverage your native email gateways
36:04 Chat providers
37:47 Minimizing track pixels
39:33 Tracking clicks
40:43 Asking yourself what you are doing with the information
Thanks for listening and checking out the show notes, any feedback, comments, or questions, send me an email at firstname.lastname@example.org