When was the last time you looked in your spam folder? I may be the only one, but if you look in there you’ll find a lot of junk, but you’ll also find some updates from many of the companies you buy products and services from, that you probably wanted to hear from. These days you can’t count on email to get your message across, and with the upcoming GDPR regulations, there are even more reasons email is not going to be a reliable communication method going forward.
In this episode, I go into some ways other than email to keep your customers (and your leads) up to date with the messages that you want them to know about.
03:22 Keeping your customers up-to-date and informed on what’s happening in your business
04:28 Spam e-mails and why you shouldn’t use it to reach people
06:25 Leveraging social media
09:31 Leveraging website personalization tools
13:37 Tools and tips on how to keep your customers aware of the updates of your product or business
18:00 Your website and product shouldn’t have the same information put in
18:53 Importance of video content
25:42 Conclusion
Thanks for listening and checking out the show notes, any feedback, comments, or questions, send me an email at [email protected]
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