Episode 73: How to Set Up A Knowledge Base and Support Site For Your Business (The Tech Smart Boss Way)

Every business has customers (and potential customers) that have questions about your products and services.  Therefore it only makes sense that every business should have a knowledge base or support site on their website.  But many don’t.  In this episode, I go into why you should have one, what you should put there, and what you should do with it once you have it.

Topics Discussed (Time Stamped)

03:15 Setting up a customer support site
05:20 Concepts of content marketing
06:11 Educating your customer from a search engine perspective
08:39 Taking your existing contents and converting them into support articles
12:10 Organizing the customer questions in the support site
14:45 The step-by-step text method of article creation
16:17 The video article method
19:56 The Fleeq method
23:07 Having a feedback mechanism in the support article
25:51 Technology you can use to make this a reality in your business
34:45 The chat interface

Quotes Worth Sharing

Resources Mentioned

• Slack – https://slack.com
• ZenDesk – http://zendesk.com
• ConvertFox – https://convertfox.com
• Crisp – https://crisp.chat/en/
• Drift – https://www.drift.com
• Intercom – https://intercom.io
• SupportHero – http://www.supporthero.io
• HelpJuice – https://helpjuice.com/
• HelpDocs – https://www.helpdocs.io
• Readme – https://readme.io
• Kayako – https://www.kayako.com
• HelpScout – https://www.helpscout.net
• Fleeq – http://fleeq.io
• Yurbi – https://www.yurbi.com
• StepShot – https://stepshot.net/guides/
• Marcus Sheridan – https://www.thesaleslion.com

Thanks!

Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at david@techsmartboss.com