Every business has customers (and potential customers) that have questions about your products and services. Therefore it only makes sense that every business should have a knowledge base or support site on their website. But many don’t. In this episode, I go into why you should have one, what you should put there, and what you should do with it once you have it.
03:15 Setting up a customer support site
05:20 Concepts of content marketing
06:11 Educating your customer from a search engine perspective
08:39 Taking your existing contents and converting them into support articles
12:10 Organizing the customer questions in the support site
14:45 The step-by-step text method of article creation
16:17 The video article method
19:56 The Fleeq method
23:07 Having a feedback mechanism in the support article
25:51 Technology you can use to make this a reality in your business
34:45 The chat interface
Thanks for listening and checking out the show notes, any feedback, comments, or questions, send me an email at david@techsmartboss.com
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