Episode 70: The Content Marketing Tech Stack for a Tech Smart Boss

If you have listened to our podcast for more than a few episodes, no doubt you’ve heard me talk about the importance of content marketing for lead generation.  In this episode I got deeper into the subject and outline the tech stack that I use as well as the process of how I use it.

Topics Discussed (Time Stamped)

02:20 About content marketing
04:30 Writing content for blogs and how you can do it
04:51 The idea stage
05:25 Having an understanding of your customer’s persona
06:30 Keeping an “inspiration file”
08:39 The creation stage
10:38 Recording your blog idea
17:45 Search Engine Optimization
19:33 Making the article engaging by adding images, graphics and videos
23:53 Post-publishing process
27:57 Monitoring the content

Resources Mentioned


Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at david@techsmartboss.com

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