Episode 66: 8 Step Process to Start and Succeed With Your Business Blog (The Tech Smart Boss Way)

Everybody’s blogging (at least it seems).  But most businesses are just wasting their time and money.  Don’t be like most businesses, listen to my 8 step process on how you should build and execute your blog strategy with the sole purpose of generating traffic and converting leads.  Even if you have a successful blog, I hope you get a few steps from this episode to make it perform even better.

Topics Discussed (Time Stamped)

02:10 Leveraging a content marketing or an inbound strategy
02:59 Eight-step process on how to organize your blog
3:10 Two ultimate objectives of blogging/website
4:46 First step: Figure out what you are blogging about
6:12 The concept of “They Ask, You Answer”
08:34 Second step: Focus on conversion in every blog article that you write
10:35 Third step: Get your team on a plan or schedule
12:03 Project management tools
13:43 Fourth step: Hire some help
16:33 Fifth step: Get into the writing process
18:27 Tools to optimize your keywords
21:26 Sixth step: Focus on a appearance
23:28: Having a proper style sheet and layout
23:50 Be visual
29:34 Making sure that it is fast and mobile responsive
30:56 Adding some videos
31:18 Seventh step: Advertising your blog on social media
33:52 Eight step: Monitor and revise

Quotes Worth Sharing

If you get it wrong long enough and you don't get leads, eventually you didn't do it the right way Click To Tweet

Resources Mentioned






Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at david@techsmartboss.com

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