Everybody’s blogging (at least it seems). But most businesses are just wasting their time and money. Don’t be like most businesses, listen to my 8 step process on how you should build and execute your blog strategy with the sole purpose of generating traffic and converting leads. Even if you have a successful blog, I hope you get a few steps from this episode to make it perform even better.
02:10 Leveraging a content marketing or an inbound strategy
02:59 Eight-step process on how to organize your blog
3:10 Two ultimate objectives of blogging/website
4:46 First step: Figure out what you are blogging about
6:12 The concept of “They Ask, You Answer”
08:34 Second step: Focus on conversion in every blog article that you write
10:35 Third step: Get your team on a plan or schedule
12:03 Project management tools
13:43 Fourth step: Hire some help
16:33 Fifth step: Get into the writing process
18:27 Tools to optimize your keywords
21:26 Sixth step: Focus on a appearance
23:28: Having a proper style sheet and layout
23:50 Be visual
29:34 Making sure that it is fast and mobile responsive
30:56 Adding some videos
31:18 Seventh step: Advertising your blog on social media
33:52 Eight step: Monitor and revise
Thanks for listening and checking out the show notes, any feedback, comments, or questions, send me an email at david@techsmartboss.com
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