Episode 64: How to Leverage Video Marketing in Your Business (The Tech Smart Boss Way)

In the last episode, I discussed how to set up your YouTube channel for your business and brand, but I didn’t get into what types of videos you can post.  Video marketing goes far beyond just YouTube and in this episode, I go through the different types of videos you can use in your business and some of the technology that can help you get there on a budget.

Topics Discussed (Time Stamped)

01:46 Continuation of last week’s episode on setting up a Youtube Channel
02:12 The value of Video Marketing
03:45 Voice search
05:08 Types of videos you can do
07:03 Easy way to make a video today: Screen recording
10:04 Getting recorded replays for webinars
11:05 On-camera videos
12:37 Lighting is critical
13:28 What you can do when you’re on-camera
16:07 Smaller types of segments like Facebook Live
17:08 Sending short sales intro videos
18:54 Listicles
22:30 Animation-style video/ Explainer Video

Quotes Worth Sharing

You have to have a little bit of creativity to be able to make your text concise in a video Click To Tweet Great thing about video is you can put multiple mediums at once Click To Tweet


Resources Mentioned



Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at [email protected]

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