Episode 64: How to Leverage Video Marketing in Your Business (The Tech Smart Boss Way)

In the last episode, I discussed how to set up your YouTube channel for your business and brand, but I didn’t get into what types of videos you can post.  Video marketing goes far beyond just YouTube and in this episode, I go through the different types of videos you can use in your business and some of the technology that can help you get there on a budget.

Topics Discussed (Time Stamped)

01:46 Continuation of last week’s episode on setting up a Youtube Channel
02:12 The value of Video Marketing
03:45 Voice search
05:08 Types of videos you can do
07:03 Easy way to make a video today: Screen recording
10:04 Getting recorded replays for webinars
11:05 On-camera videos
12:37 Lighting is critical
13:28 What you can do when you’re on-camera
16:07 Smaller types of segments like Facebook Live
17:08 Sending short sales intro videos
18:54 Listicles
22:30 Animation-style video/ Explainer Video

Quotes Worth Sharing

Resources Mentioned

• Techsmartboss on Youtube – https://www.youtube.com/channel/UC_-EZK0JIynlg_F5tqN1uyQ
• Camtasia – http://www.camtasia.com/
• Loom – https://www.useloom.com/
• Vidyard – https://www.vidyard.com/
• Soapbox – https://wistia.com/soapbox
• CloudApp – https://www.getcloudapp.com/
• Zoom – https://zoom.us/
• GoToMeeting – https://www.gotomeeting.com/
• GoToWebinar – https://www.gotomeeting.com/webinar
• Demio – https://demio.com/
• Lumen5 – https://lumen5.com/
• Rocketium – https://rocketium.com
• Content Samurai – https://www.contentsamurai.com/
• Shakr – https://www.shakr.com
• Clipman – https://clipman.com/
• Reevio – https://reevio.com
• Fiverr – https://www.fiverr.com/
• Upwork – https://www.upwork.com/
• PowToon – https://www.powtoon.com
• GoAnimate.com – https://goanimate.com

Thanks!

Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at [email protected]