We may sound like a broken record, but the key to success is to deliver the right message, at the right time, to the right person. In this episode, we cover the concept of Customer Personas and what they are, how to build them, and how to use them. A solid set of Customer Personas can get your entire team on the same page with the message and the approach of how to work with your ideal customers (and allow you to quickly avoid the wrong ones).
02:38 Today’s episode talks about customer personas
04:09 Know your customers
04:17 What is a customer persona?
05:30 Setting up a persona
08:00 Build common marketing message around the persona
09:47 Top 3 personas: 1. Internal use
10:20 2. Embedded White label partners
10:40 3. Reseller and system integrations
11:27 Build both Positive and Negative persona
13:35 You should have an intimate relationship with your customers and build this customer persona very well
14:30 You have to listen and encourage your team to listen
15:25 Building your MVP “Minimum Viable Product”
16:07 Ways you can start to learn about your customers: Interview them
17:02 Give an incentive to take the survey
18:01 Use website widget
18:48 Exit invitation
20:32 Chatbots with survey technology
22:07 The type of data we want to gather
23:06 Document the roles
24:48 Demographics
27:49 Personality
29:40 Motivation
30:47 Challenges
31:24 Objections
32:24 Technical hack
34:45 Map your personas into your funnels
36:29 Map what content you need to write and message you want to give
37:20 Ask what kind of persona they are
39:39 Write content specific to that persona
Thanks for listening and checking out the show notes, any feedback, comments, or questions, send me an email at [email protected]
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