In our past podcasts, we have talked a lot about a content marketing strategy where the focus is to provide value to your customers and potential customers. One way to deliver that value is in the form of education, teaching them about topics in your industry and about your products and services. One of the best ways to do that is via online webinars but it can be tricky to pick the right webinar software with so many options out there. In this episode, I cover why you should be doing regular webinars and discuss the different types and different features you should look for in your webinar software. And of course, I list a lot of tools that you can research for your business.
03:20 Today’s episode talks about Webinar software
03:30 Content Marketing Strategy
04:50 What is Informational/Educational Webinars
05:09 Difference between webinar and demo
09:00 The value of webinars
09:34 Sales Webinar
13:19 What type of webinar you want to produce
13:27 Live webinar
13:34 Types of Replay webinar
16:40 Evergreen webinar
20:49 Key features that you want to look at in your software
36:47 Examples of Webinar software
Thanks for listening and checking out the show notes, any feedback, comments, or questions, send me an email at [email protected]
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