Episode 47: How to Leverage Lead and Customer Data Enrichment to Improve Your Small Business Marketing

In a couple of the last episodes, we talked about the importance of lead and customer segmentation, so that you can target people with the right message at the right stage. There are services out there that allow you to enrich the data you have on your leads and customers to get even more sophisticated in your segmentation.  In this episode, I’m going to discuss the different levels of data enrichment and list multiple options for you to take a look at that range from free to expensive.

Topics Discussed (Time Stamped)

02:53 Todays episode talks about the concept of Data enrichment
03:00 What is data enrichment?
04:07 Retargeting
05:02 Chatbots
05:39 Information requested depending on Where you are in the funnel
07:29 Filling in the gaps between the information that you know and you don’t know
08:29 Filling in based on email domain
11:23 Simple Email Validation
15:10 The base level of data enrichment
15:58 Popular and higher cost example of data enrichment
17:55 Lower cost examples of data enrichment
21:00 More examples
24:04 Third level – Proactive opportunity alert

Quotes Worth Sharing

Resources Mentioned

• Episode 38 – https://techsmartboss.com/blog/podcast-episode38/
• Episode 39 – https://techsmartboss.com/blog/podcast-episode39/
• HubSpot CRM – http://www.hubspot.com/CRM‎
• Salesflare – https://salesflare.com/
• Intercom – https://www.intercom.com/
• Briteverify – https://www.briteverify.com/
• Rapportive – https://www.rapportive.com/
• Linkedin – https://linkedin.com/
• Clearbit – https://clearbit.com/
• Full Contact – https://www.fullcontact.com/
• ZoomInfo – https://www.zoominfo.com
• Zapier – https://zapier.com/
• Our video on Lead Score by Zapier – https://zapier.com/zapbook/lead-information/
• Slack – https://slack.com/
• Mad Kudu – https://www.madkudu.com/
• Crystal – https://www.crystalknows.com/
• DiscoverOrg – https://discoverorg.com/
• DataFox – https://www.datafox.com/
• Owler – https://www.owler.com/

Thanks!

Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at david@techsmartboss.com