Episode 43: How to Pre-Market and Build an Email List Before You Even Have A Product

Everyone knows that build it and they will come doesn’t really work in today’s noisy business environment. The smart thing is to have an interested set of potential customers during your pre-launch so you can get some traction right away with your new product or service. For those of us who bootstrap, it’s the most viable way to success. In this episode, I go over some of the things you can do to grow your following and find your niche, before you even have a product or service ready to sell.

Topics Discussed (Time Stamped)

02:08 How to pre-market your product or services
02:39 Modified form of content market strategy
04:30 Creating email list
06:19 Email list as your most valuable resource
07:10 Building User Interface and User Experience
10:14 Find your community
13:27 The ability for discoverability
14:10 Setup a blog in Medium and start talking about your journey
16:44 Repost articles to capture new audience
19:18 Write about topics in your industry that will start generate leads
23:13 Start to build your email list
23:32 Take all your subscribers on your email list and build a custom audience in Facebook
25:07 Run some Retargeting
27:43 Hook up your email list to some marketing automation tool

Quotes Worth Sharing

You don’t want a social network to own your relationship with your end-users or community. Click To Tweet Your email list is ultimately your most valuable tool when it comes to pre-marketing your products and services. Click To Tweet

Resources Mentioned


Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at [email protected]

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