Episode 39: How to Get Started With Retargeting Ads (The Tech Smart Boss Way)

Retargeting is one of the most cost effective ways of advertising (with the highest ROI if done correctly). In this episode, we take a deep dive into retargeting advertising. We discuss the what, the why, and most importantly how to do it the Tech Smart Boss way.

Topics Discussed (Time Stamped)

01:38 Today’s episode talks about Retargeting
01:43 What is Retargeting
02:00 The cheapest form of Ad campaign with the highest return on investment
03:43 Places to Retarget
04:53 Retargeting platforms
06:46 Type of Retargeting
09:38 How to do Retargeting
10:33 Funnels
16:00 Technical components
17:00 Tracking pixels
19:29 Retargeting Audiences
20:45 Specific Webpage targeting
22:52 Purposes of website audience
25:20 Lead score
26:31 What Custom Audiences allow you to do
30:22 Impression Ads
31:38 ABM – Account based marketing
32:55 Conversion Audiences
33:51 Facebook Create look-a-like audiences
34:18 Build your Ad Strategy
36:57 Frequency
37:43 Setting up when and where you want to show your ads
38:59 Timeslots

Quotes Worth Sharing

Resources Mentioned

• Google Adwords – https://adwords.google.com/
• Facebook Ads – https://www.facebook.com/business/products/ads
• Twitter Ads – https://ads.twitter.com/
• LinkedIn Ads – https://business.linkedin.com/marketing-solutions/ads
• Adroll – http://www.adroll.com/
• Perfect Audience – http://www.perfectaudience.com/
• Clickmeter – https://www.clickmeter.com/
• Yurbi – https://www.yurbi.com/
• Google Tag Manager – https://www.google.com/analytics/tag-manager/
• Crank Wheel – https://crankwheel.com/
• Appsumo – https://appsumo.com/
• HubSpot CRM – https://www.hubspot.com/products/crm
• Leadsbridge – https://leadsbridge.com/
• UpWork – https://www.upwork.com/

Thanks!

Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at [email protected]