Episode 38: How to Set Up A Framework for Marketing Segmentation (The Tech Smart Boss Way)

Are you making sure your leads and customers are getting the right targetted message, at the right time? Unless you have a framework for segmentation, probably not.  In this episode, I go into the reasons for segmentation, how to implement a segmentation process, and how to apply segmentation in your business.

Topics Discussed (Time Stamped)

00:52 Today’s episode is about Segmentation
05:53 What is Segmentation?
06:40 Why you should leverage segmentation into your business
08:50 What segmentation do we recommend
09:50 2 Categories of Segmentation: Leads you know and Anonymous leads
11:02 Capture Personalization data
13:58 Tracking where they are in your deal stage
16:38 Track and capture anything about their social media
17:38 Capture what their interest are
19:17 Capture people’s signals to know what they are interested in
21:41 Upsells
25:22 Lead generating website and content marketing
27:40 What you can do with the unknown leads – Retargeting
32:11 Have a good website analytics
35:17 Custom content snippets

Quotes Worth Sharing

Resources Mentioned

• UpWork – https://www.upwork.com/
• Deltek – https://www.deltek.com/
• HubSpot CRM – https://www.hubspot.com/products/crm
• HubSpot Course – https://techsmartboss.com/hubspot
• Drip – http://drip.co/
• Yurbi – https://www.yurbi.com
• Leadpages – https://www.leadpages.net/
• HubSpot Marketing – https://www.hubspot.com/products/marketing
• Active Campaign – https://www.activecampaign.com/
• Zapier – https://zapier.com/
• WPEngine – https://www.wpengine.com/‎
• Right Message – https://rightmessage.io/

Thanks!

Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at david@techsmartboss.com