Episode 38: How to Set Up A Framework for Marketing Segmentation (The Tech Smart Boss Way)

Are you making sure your leads and customers are getting the right targetted message, at the right time? Unless you have a framework for segmentation, probably not.  In this episode, I go into the reasons for segmentation, how to implement a segmentation process, and how to apply segmentation in your business.

Topics Discussed (Time Stamped)

00:52 Today’s episode is about Segmentation
05:53 What is Segmentation?
06:40 Why you should leverage segmentation into your business
08:50 What segmentation do we recommend
09:50 2 Categories of Segmentation: Leads you know and Anonymous leads
11:02 Capture Personalization data
13:58 Tracking where they are in your deal stage
16:38 Track and capture anything about their social media
17:38 Capture what their interest are
19:17 Capture people’s signals to know what they are interested in
21:41 Upsells
25:22 Lead generating website and content marketing
27:40 What you can do with the unknown leads – Retargeting
32:11 Have a good website analytics
35:17 Custom content snippets

Quotes Worth Sharing

It is important that you know what your contacts are interested in so you can target them with specific messages. Click To Tweet

Resources Mentioned


Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at david@techsmartboss.com

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