Episode 28: How to Generate Leads using Outbound Emails (The Tech Smart Boss Way)

Everybody hates spam and unsolicited emails, but outbound email can be a really good way to generate leads for your business IF you do it the right way.  In this episode, we cover some of the technical pre-requisites,  how to target your leads, and how to construct an email that comes across as authentic and transparent.

Topics Discussed (Time Stamped)

01:11 Today’s episode talks about Outbound Email Marketing
01:38 Outbound Email vs Spam
04:00 The Cool tech of the week: Wistia
07:10 Not to use your normal email domain in sending a lot of emails
09:05 Set up a couple of email security identification called SPF or DKIM or DMARC
12:23 Set your signatures up
13:47 Hook up into all your other email monitoring methods
15:46 Get a list of your potential target
23:30 Writing your emails
27:38 Do not be gimmicky
28:56 Subject lines are important
29:55 The body is the second most important
31:00 The easy and hard way
43:30 Sending your email

Quotes Worth Sharing

Be straight to the point. Be honest of what your email is about Click To Tweet

Resources Mentioned


Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at david@techsmartboss.com

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