Episode 27: The SmallBiz Marketing Stack for a Tech Smart Boss

Leveraging technology to scale your brand is a key business strategy of a Tech Smart Boss. Marketing is an area where there is a lot of technology that is affordable, easy to use, and can help your brand cast a bigger shadow. In this episode, I break down the entire Marketing Stack that I use in my primary business, 5000fish, and in the Tech Smart Boss brand. Hopefully, you can get some new ideas as well.

Topics Discussed (Time Stamped)

00:54 Today’s episode talks about specific tools to help in marketing
03:11 The cool tech of the week: HubSpot Sales
08:41 Tech stack for marketing
21:23 Social Media Marketing Stack
27:48 Advertising Stack
29:52 Video as one of the best marketing strategy
32:32 Webinars
34:38 Integrating it together
36:27 Communication collaboration tools

Quotes Worth Sharing

Resources Mentioned

• Cool Tech of the Week https://www.hubspot.com/products/sales
• Hubspot Marketing – https://www.hubspot.com/
• Clicky – https://clicky.com/
• Google Analytics – https://analytics.google.com/
• Google Webmaster Tools (Search Console) – https://www.google.com/webmasters/tools/
• Google Tag Manager – https://developers.google.com/tag-manager/
• WordPress – http://www.wordpress.com/‎
• WPEngine – http://www.wpengine.com/‎
• Leadpages – https://www.leadpages.net/
• BriteVerify – http://www.briteverify.com/
• Drip – https://www.drip.co/
• Growbots – https://www.growbots.com/
• Mailshake – https://mailshake.com/
• Mailchimp – https://mailchimp.com/
• Buffer – https://buffer.com/
• Recurpost – https://recurpost.com/
• MissingLettr – https://missinglettr.com/
• Stencil – https://getstencil.com/
• Canva – https://www.canva.com/
• Promo Republic – https://promorepublic.com
• Status Brew – https://statusbrew.com/
• Jooicer – https://jooicer.com/
• Quuu – https://www.quuu.co/
• Perfect Audience – http://www.perfectaudience.com/
• Adroll – http://www.adroll.com/
• Facebook Ads – https://www.facebook.com/business/products/ads
• Camtasia – http://www.camtasia.com/
• Wistia – https://wistia.com/
• Vimeo – https://vimeo.com/
• GotoWebinar – https://www.gotowebinar.com/
• Demio – https://demio.com/
• Zoom – https://zoom.us/
• Zapier – https://zapier.com/
• Slack – https://slack.com/
• Paper by Dropbox – https://www.dropbox.com/paper
• Asana – https://asana.com/
• Upwork – https://www.upwork.com/
• Fiverr – https://www.fiverr.com/
• PRNewswire – http://www.prnewswire.com/
• PRWeb – http://www.prweb.com/
• eReleases – http://www.ereleases.com/
• Just Reach Out – https://justreachout.io

Thanks!

Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at [email protected]