Episode 26: How To Set Up A Marketing Strategy For Your Small Business (The Tech Smart Boss Way)

In this episode, I go over how to set up a marketing strategy for your business.  I cover a lot of tactics from offline marketing to online marketing, what may work best and how to pick the core 1-2 you should put most of your energy toward.

Topics Discussed (Time Stamped)

01:19 Today’s episode talks about marketing
02:28 The cool tech of the week: Backblaze
06:08 Small business marketing
07:23 Labor as biggest expense
08:28 Marketing as Lead generation
15:45 2 Categories of marketing tactics: Online and Offline Marketing
16:04 Online Marketing
24:44 Offline Marketing
32:17 Recruitment Marketing
32:55 Account-based Marketing
35:16 Tactics on How you build yourself a strategy
35:22 Social Media Marketing
36:17 Content Marketing and Inbound Marketing

Quotes Worth Sharing

Everything needs to be returned in investment focus Click To Tweet You start with what you can handle and as you grow Click To Tweet

Resources Mentioned

  • Cool Tech of the Week: Backblaze – https://www.backblaze.com/
  • Ep 12 – https://techsmartboss.com/blog/podcast-episode12/
  • Ep 13 – https://techsmartboss.com/blog/podcast-episode13/
  • Ep 14 – https://techsmartboss.com/blog/podcast-episode14/
  • PRNewswire – http://www.prnewswire.com/
  • PRWeb – http://www.prweb.com/
  • eReleases – http://www.ereleases.com/
  • Techcrunch – https://techcrunch.com/
  • Mashable – http://mashable.com/
  • Yelp – https://www.yelp.com/
  • Facebook – https://www.facebook.com/
  • LinkedIN – https://linkedin.com/


Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at david@techsmartboss.com

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