Episode 26: How To Set Up A Marketing Strategy For Your Small Business (The Tech Smart Boss Way)

In this episode, I go over how to set up a marketing strategy for your business.  I cover a lot of tactics from offline marketing to online marketing, what may work best and how to pick the core 1-2 you should put most of your energy toward.

Topics Discussed (Time Stamped)

01:19 Today’s episode talks about marketing
02:28 The cool tech of the week: Backblaze
06:08 Small business marketing
07:23 Labor as biggest expense
08:28 Marketing as Lead generation
15:45 2 Categories of marketing tactics: Online and Offline Marketing
16:04 Online Marketing
24:44 Offline Marketing
32:17 Recruitment Marketing
32:55 Account-based Marketing
35:16 Tactics on How you build yourself a strategy
35:22 Social Media Marketing
36:17 Content Marketing and Inbound Marketing

Quotes Worth Sharing

Resources Mentioned

• Cool Tech of the Week: Backblaze – https://www.backblaze.com/
• Ep 12 – https://techsmartboss.com/blog/podcast-episode12/
• Ep 13 – https://techsmartboss.com/blog/podcast-episode13/
• Ep 14 – https://techsmartboss.com/blog/podcast-episode14/
• PRNewswire – http://www.prnewswire.com/
• PRWeb – http://www.prweb.com/
• eReleases – http://www.ereleases.com/
• Techcrunch – https://techcrunch.com/
• Mashable – http://mashable.com/
• Yelp – https://www.yelp.com/
• Facebook – https://www.facebook.com/
• LinkedIN – https://linkedin.com/

Thanks!

Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at david@techsmartboss.com