In this episode, I go over how to set up a marketing strategy for your business. I cover a lot of tactics from offline marketing to online marketing, what may work best and how to pick the core 1-2 you should put most of your energy toward.
01:19 Today’s episode talks about marketing
02:28 The cool tech of the week: Backblaze
06:08 Small business marketing
07:23 Labor as biggest expense
08:28 Marketing as Lead generation
15:45 2 Categories of marketing tactics: Online and Offline Marketing
16:04 Online Marketing
24:44 Offline Marketing
32:17 Recruitment Marketing
32:55 Account-based Marketing
35:16 Tactics on How you build yourself a strategy
35:22 Social Media Marketing
36:17 Content Marketing and Inbound Marketing
Thanks for listening and checking out the show notes, any feedback, comments, or questions, send me an email at david@techsmartboss.com
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