Episode 19: The Good, The Bad, and The Ugly of Business Review Sites

Most buyers today check out review sites before making a purchase. But from the business perspective, there’s a good, bad, and ugly side to them. In this episode, I cover how you should deal with review sites with a distinction for B2C and B2B and the most important thing you should be doing regarding your business reputation.

Topics Discussed (Time Stamped)

1:48 Today’s episode is about all review sites out there
3:15 Why I chose this topic and a ‘roof story’
5:22 The good benefits of these social review sites
9:29 Asking your customers for reviews
10:40 A referee story
14:56 The bad part of review sites
15:17 The ugly part is “pay for play”
24:00 The right way to do it
26:48 Using your site as a testimonial place
30:04 Not allowing sites to own your reputation
31:44 Responding to reviews

Quotes Worth Sharing

It’s a lot easier to hear from people when they’re not happy than to hear from people when they’re happy Click To Tweet Use your website as a testimonial place Click To Tweet

Resources Mentioned


Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me a email at david@techsmartboss.com

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