Episode 14: How to Create High Converting Lead Magnets on Your Content

In part 3 of this 3 part series on content marketing we deep dive into the concept of lead magnets. Check out this episode for what they are, why you should be using them, and lots of examples of high converting lead magnets that you can put to work on your content.

Topics Discussed (Time Stamped)

1:20 What is a lead magnet?
2:40 The Tech Smart Boss Community
5:44 The concept of lead magnets
6:20 Giving your audience something of value
7:35 The ultimate goal is to attract leads
8:00 What is gated content?
9:30 Landing pages
10:01 What information should you get
12:00 The Lead Buttons
13:20 When do you need gate content?
14:12 The right places to put these lead magnets
15:20 The key to lead magnets
16:10 The different personas
17:02 Variations of Lead magnet
20:00 Where does this fit in your funnel
21:48 Examples of actual use of lead magnets
22:40 Some problems with e-books
24:25 Using videos as lead magnet
27”48 Do a checklist when you’re still starting out
30:12 Following a drip campaign
32:50 Bundling gifts and why it works
35:06 How do we create these lead magnets?
40:00 My techniques in using lead magnets, including repackage
45:22 Takeaways

Quotes Worth Sharing

The easier you make it for a person to signup the more successful you will be Click To Tweet Until you get to a point that you can’t handle the leads you’re getting in, ask for the email Click To Tweet

Resources Mentioned

  • Episode 9 – https://techsmartboss.getmailsync.com/blog/podcast-episode9/
  • Episode 12 – https://techsmartboss.getmailsync.com/blog/podcast-episode12/
  • Episode 13 – https://techsmartboss.getmailsync.com/blog/podcast-episode13/
  • WordPress – https://wordpress.com/
  • Contact Form 7 – https://wordpress.org/plugins/contact-form-7/
  • Hubspot – https://www.hubspot.com/
  • Infusionsoft – http://infusionsoft.com/
  • Act-On – https://www.act-on.com/
  • Marketo – https://www.marketo.com/
  • MailChimp – https://mailchimp.com/
  • Convertkit – https://convertkit.com/
  • Drip – https://www.drip.co/
  • Leadpages – https://www.leadpages.net/
  • Zapier – https://zapier.com/
  • Wistia – https://wistia.com/
  • Upwork – https://www.upwork.com/
  • Quora – https://www.quora.com/


Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me a email at [email protected]

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