We talk about using content marketing and inbound marketing as a core Tech Smart Boss strategy.
Done properly, this leaves you with a lot of great content, known as evergreen content, that you can share over and over again. You can also repurpose it (and you should) for your sales team.
In this episode, I discuss the concept of reusing your content and converting it into sales and marketing collateral to help increase your sales.
Topics Discussed (Time Stamped)
05:30 How to equip your sales team with the right tools and marketing collateral 07:07 Marketing collateral pieces 08:28 Blog posts 10:41 Case studies 13:39 The email signature for your sales team 15:14 E-books 17:29 Why landing pages are useful for your sales team 20:19 Videos 26:58 White papers 29:20 What the other great sales collaterals are 31:20 Testimonials 33:27 Comparisons