The human brain is hard wired to relate to stories. And what makes a billion dollar movie like Avengers: Endgame succeed is sticking to a tried and proven storytelling method.
The same process of telling a story that helps Hollywood be successful can also be applied to your business, even a small business. In your content and marketing, you can build a brand and engage and convert brand ambassadors, using the same story telling techniques.
In this episode, I talk about the concept of leveraging story telling in your marketing and content creation and point you to a few good resources to learn more about the topic.
01:55 What are the best marketing routes
03:30 Concept of writing in the context of telling a story even in business
04:28 What the book Building a StoryBrand is about
04:44 Why people are the same in psychological perspective
08:48 Talking about heroes journey and what it represents
12:42 Starting with your customer persona
13:18 Putting the character together
14:04 Identifying some sort of problem
15:54 Purpose of the guide
16:35 The guide has to give them a call to action
17:14 The success phase
17:29 How it helps them to avoid failure
Building a StoryBrand: Clarify Your Message So Customers Will Listen By Donald Miller – https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329
Thanks for listening and checking out the show notes, any feedback, comments, or questions, send me an email at firstname.lastname@example.org