Episode 117: How To Do A/B Testing When You’re A Small Business (The Tech Smart Boss Way)

A Tech Smart Boss believes in testing all things. Not just to find out what works, but what doesn’t. This applies to our websites as well, but doing A/B testing can require a PhD in mathematics if you do it the way some want you to.

As a small business, you probably don’t have the traffic to do highly scientific A/B testing and in general, your overall approach is going to be different (primarily focused on finding what works best).

In this episode, I go over how to approach A/B testing when it’s not your full-time job and you’re not running a mega website with lots of traffic. With the ultimate objective to covert more leads and get more sales.

Topics Discussed (Time Stamped)

03:09 What Conversion Rate Optimization (A/B testing) is
03:49 The thing about Conversion Rate Optimization
04:27 A/B testing for the Tech Smart Boss
12:40 Identifying what your test is
13:21 Figuring out what the goal of your test is
14:15 Eliminating potential cognitive biases
15:00 Sticking to your plan
15:55 Focusing on one change at a time
17:38 Identifying what segment of your visitors you are targeting with the test
25:23 How you should carry out the testing

Quotes Worth Sharing

02:07 “An entrepreneur always tests their assumptions.”

Resources Mentioned


Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at [email protected]

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