I’ve been talking a lot of about content and inbound marketing and how important search engine optimization or SEO is. It’s one thing to have great content, but you also have to make sure you’re putting your best foot forward with the search engines, to get them to recommend your content to their user and their search queries.
In Episode 108, I talked about some of the technical factors of SEO, but with any implementation plan, you do the work, and then you need to track and monitor and measure to see if it’s working (and improve if not).
In this episode, I break down 8 key metrics that you should monitor related to SEO, to ensure that your content marketing efforts are headed in the right direction.
Topics Discussed (Time Stamped)
01:40 Combining SEO and metrics
02:14 Inbound marketing and content marketing
03:20 What to monitor and take a look at
05:17 The SEO metrics to pay attention to
05:32 Organic traffic
08:47 Bounce rate
10:52 Page per session
13:14 Organic click-through rate
16:03 Speed metric
17:52 Backlinks and referring domains
19:21 Keyword tracking
21:17 On having a goal in mind
Quotes Worth Sharing
20:27 “Keep a track on the pages that you rank for.”