By default, many social media schedulers and publishers will automatically shorten your web domain to some default URL shortener like bitly or goog.
I don’t know about you, but when I see those I’m a little less likely to click because it looks a little suspicious.
One way to fix that is to setup your own custom URL shortener with your brand name as the focus.
In this video, I show you how to setup a Bitly account and connect your custom business domain for use as a URL shortener.
This is a great way to increase the branding of your social media links, promotional links, and more. Plus the setup is free!