If you listen to our podcast (and you should) you will know that we talk about segmentation and personalization in marketing quite a bit.
The key to improving your lead conversion is to deliver the right message at the right time to the right people. Most companies will leverage segmentation when they are doing email marketing, paid ads, and face to face sales calls.
But not many businesses take it to the level of dynamic personalization on their website, except of course the big businesses who are raking in billions of dollars.
Well, that was until companies like Unless came out. Unless makes it possible for small businesses to dynamically personalize their website like the big boys and reap the benefits of higher conversions and more sales.
Check out the video and hopefully, this will give you some ideas on how you can take your website personalization to the next level.