When it comes to sending emails these days you need every advantage you can get. Between over aggressive corporate spam filters and the Gmail promotions tab, it’s hard to get your legitimate interest emails in the inbox of your customers, partners, and leads.
We all know the value of a financial credit score, to see what’s affecting our credit, well Return Path has a free resource you can use to see what the Sender Score is of your e-mail sending IP address or domain.
In this video, we set up a free account and run a few tests. It seems to work best if you send a lot of emails (that way you have a history on the Internet, hard to build up a “credit score” if you don’t have any credit). But even if you don’t have a dedicated IP and send a lot of emails, but you leverage an email service provider like Drip, MailChimp, ConvertFox, G Suite, etc, to send your emails, I show in this video where you can plug in your IP addresses and see just how good of a job they are keeping their IP addresses clean and not hurting your email deliverability.
Check it out and leave us a comment on what you think about this video and Sender Score.