How Do I Keep Track of My Online Sales?

When you have been in the business world for a long time, you know all about tracking the sales you make in your store. However, the world of online sales is completely different. If you are making a transition to starting to sell products online, it’s important that you find useful ways to track those sales. Tracking online sales is essential to making sure you’re recording your profits appropriately and also keeping track of your inventory, so you don’t run out of products or over order. Luckily there are many tools available to help make tracking online sales much simpler.


Ecommerce System


The first step is to launch an e-commerce system that will help to make your online sales go much more smoothly. While there are other options, integrating an ecommerce system with your website is one of the easiest ways to sell online. Your e-commerce system will help you to track the different elements of each sale in one place. This can simplify your life and make e-commerce much easier to manage. There are many e-commerce platforms that have been designed for different types of businesses. It’s important that you choose one that is made for business like yours so that you have an optimized system. With this step in place, you will be in a much better position to start tracking your sales online.


Inventory Management


When you have an online store there’s nothing worse than accidentally selling a product that you no longer have. This is why inventory management is one of the most important elements of running an online store. Inventory management allows you to input the products you have and keep track of them as they’re sold. If you use inventory management appropriately you will never find yourself in a position where you don’t have a product for a person who has purchased it. Without the help of inventory management software tracking inventory can be complicated and difficult. But it doesn’t have to be that way, use inventory management to stay on top of your inventory.


Client Accounts


Offering guest checkout is helpful, but through client accounts you can make tracking past orders much easier for you and your clients. Client accounts will also make it easier for you to communicate with your clients and receive their feedback. Present client accounts as an option to your clients in a way that makes it seem convenient and easy to use. It can also be helpful to optimize these accounts for use on mobile phones as well as in a traditional browser. The more convenient you make client accounts for your clients, the more likely they will be to actually set one up. And having your customers set up an account will also make them more likely to return to your store to shop in the future.


Optimize for Mobile


The majority of consumers make at least some of their purchases online through their phones. This means that it is essential for you to make your website easy-to-use for customers on their phones. Optimizing your website for mobile users or creating an app will make it much easier for your customers to make purchases online. The easier online purchasing is for your customers the better it will be for your business. And when your website is optimized for mobile users, you will be in a better position to track your orders and carefully watch your inventory.


Automatically Request Reviews


Another important element of tracking your sales online is making sure that you have a way to collect customer feedback. The easiest way to do this is to request that feedback automatically. You should set it up within your system so that when a customer makes a purchase, they’re automatically sent out a form to review that purchase. When leaving a review is easy and convenient for your customers, they will be much more likely to actually follow through. Make it a point to listen to your customer feedback and make changes as necessary. If you receive negative feedback, work with your customer to try and turn their negative experience into a positive one. All feedback is helpful, so make it easy for your customers to leave it and easy for you to see what they have to say.


Delegate Responsibility


Sometimes the problem with tracking online sales is that you have too much on your plate as a business owner. This is when it can be helpful to delegate the responsibility of tracking online purchases to an employee. When you have well trained employees that you can trust, you will be able to delegate responsibility and take tracking online sales off your own plate. With the proper training, your employee will be in a great position to keep track of your success online and help your business run more smoothly. It can sometimes be difficult for a business owner to begin delegating responsibility, but it is an important part of moving your company towards further success. When you have mastered the art of delegating, your whole business will run more smoothly, and you will have stronger relationships with your employees.


Making the transition to selling products online is an exciting part of modern business. And when you have a plan in place to help you keep track of your sales, the move will be much simpler. Start implementing these techniques today so you will be able to see the growth of your business experiences.

Read this next: How to Get Found Easily by New Customers


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