This week’s Tech Smart Boss Cool Tech of the Week -> Google Tag Manager

Check out all the best of the week in Issue 51 of the Tech Smart Boss Newsletter.

As a Tech Smart Boss you should be trying out lots of different tools and methods on your website to generate more leads (some call this “growth hacking”, I call it “smart marketing”). You don’t want to have to get a web developer involved every time you want to test a new tool on your website and if you have issues, you definitely don’t want to wait until a dev can remove it.

So use Google Tag Manager.  We put together a video here to show you how to set it up (it’s really easy) and with this enabled on your websites you can quickly deploy new tools to test.

One example, try different chat widgets and features on your website. I just recently switched from Drift to Kayako Messenger with 1 press of a button using Google Tag Manager.  Also, I’ve been testing out GetSiteControl on a few pages of my website, all possible with Google Tag Manager.

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