The holidays are the most profitable time of year for e-commerce business owners. While e-commerce giants often make the most money, there are steps you can take to help your small business compete. Stay ahead of other companies by offering free shipping, polishing your mobile app, and enhancing the user experience.
One way to draw in customers and gain a competitive edge is through offering free shipping. Free shipping is the number one incentive for consumers to shop online. Offering free shipping is great because it reels in customers for sales. As a business, you can offer shipping without overextending your budget by including the cost of shipping in the price. You can also bundle products together to make shipping more efficient. Customers want to know the cost of the product and additional shipping charges makes your product less desirable. Offering free shipping is a perk most e-commerce giants do not offer and can increase your customer conversion rates.
Polishing your mobile app will make your business more competitive. You must provide features to enhance the user’s experience and get higher conversion rates. More than 50% of internet searches are done on a mobile device. You lose half your audience when your mobile app is not up to date. Adding payment options like Apple Pay can reduce cart abandonment on your site. Flexible payment options make the checkout process fast, safe, and simple for the customer. An easy checkout cuts down the time a customer could change their mind and increases conversion rates.
User experience (UX) refers to the human experience of your website. Any website user is a potential customer. Their ability to navigate your website becomes their first impression of your business. If your website is difficult to navigate, loads slowly, or doesn’t provide what they are looking for, they will turn to a different source to fulfill their needs. Find the most simple, logical, and enjoyable shopping experience you can provide for your customers. A great UX is vital to driving customer conversions. Building a great experience for them will attract additional customers, helping you compete with other e-commerce giants.
The e-commerce industry is growing rapidly. Following the COVID-19 pandemic, online businesses have thrived meeting customer needs. Around the holiday season, business gets especially competitive to attract more customers. Stay competitive this season by offering free shipping, polishing your mobile app, and enhancing the UX.
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