In this episode, I go over 7 key email marketing metrics, how to calculate them, and why they are important. Hopefully this episode will help you if you are doing a lot of email marketing or trying to grow into email marketing as a channel that moves the needle for your business.
Read MoreIn this episode, I go over 7 steps (which could easily have been 21 but I compressed it to 7) so that you can start your own podcast. After listening to this episode, you will have no reason not to do it (other than general procrastination and perfectionist themes that run in us Tech Smart Boss phenotypes).
Read MoreIn this episode, I go over 5 reasons why you probably need to refresh and redesign your website and hopefully this will give you the justification to make the Internet great again
Read MoreIn this episode, I go over the 5 key areas that I focus on when it comes to keeping my business expenses (and my mental health) in order and I list a lot of technology that can help you do it.
Read MoreJust like anything in life, there are some good lead magnets and there are some bad lead magnets. A good lead magnet is one that produces… leads. Good lead magnets require some upfront planning and in […]
Read MoreSome of the keys to being a great entrepreneur (other than being a Tech savvy, Tech Smart Boss) is having a great decision-making process, building a culture where everyone’s opinion matters, and always questioning assumptions. A […]
Read MoreGetting feedback from your customers and leads are critical to improving your business. But everybody is busy these days, so no one has time for your long boring survey asking a million questions. You have to […]
Read MoreSometimes we focus so much on customer acquisition, we miss the low hanging fruit of ensuring the customers we win have an amazing experience and transition to ambassadors for our product or service. Even worse, if […]
Read MoreArtificial Intelligence is something we see a lot in sci-fi movies about the benefits and most of the time, the dangers, of the future when AI becomes a reality, takes over, and kills all humans. Well, the truth […]
Read More