Category Archive for ‘Podcast’

Episode 125: How To Improve Your Content Marketing By Pruning Old Content

In this episode, I talk about why you should content prune and how to do it. The end goal, maximize the value of your existing content and grow new leads from a little content spring cleaning.

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Episode 124: 10 Super Easy Ways To Convert More Leads From Your Content

In this episode, I go over 10 (really about 15) super simple methods to help users convert more often on your website content. And we discuss some of the technology you can use to make it happen.

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Episode 123: How To Use Scrum and Agile Methodology For Non Tech Projects (The Tech Smart Boss Way)

In this episode, I talk about how to leverage agile project management in all areas of your business, including sales, marketing, operations. It’s not just for software development teams.

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Episode 122: 8 Essential Components of a Landing Page (The Tech Smart Boss Way)

In this episode, we talk about the 8 essential components of a great landing page and go over some of the technology available to help you make one.

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Episode 121: 9 Customer Service Metrics a Tech Smart Boss Should Track

In this episode, I go over 9 customer support metrics that you should monitor in your business and most of them your help desk software will not provide you out of the box.

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Episode 120: What Is A Kanban Board (And How Does A Tech Smart Boss Use Them)

In this episode, I go over what a Kanban board is, how to get the most from it, and go over a few technology solutions that can allow you to bring this project management capability to your entire team.

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Episode 119: 7 Types of Software Your Sales Team Needs In Their Tech Stack

In this episode, I discuss 7 categories of Tech Smart Boss tools that your sales team needs to be the best they can be. And we cover a lot of options, so be sure to check the show notes for all the product websites mentioned.

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Episode 118: 8 Tips To Take Your Customer Support From Good To Great

In this episode, I go over 8 things that you should be doing from a technology and process perspective to deliver great customer support.

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Episode 117: How To Do A/B Testing When You’re A Small Business (The Tech Smart Boss Way)

In this episode, I go over how to approach A/B testing when it’s not your full-time job and you’re not running a mega website with lots of traffic. With the ultimate objective to covert more leads and get more sales.

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Episode 116: How To Write A Case Study For Your Business (When Your Customer Won’t Go On The Record)

In this episode, we cover what makes a good case study and if needed, how to take a slightly different approach and turn it into a use case so you can still achieve the goal of closing the deal.

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