People like to make data-driven decisions but rarely do they want to spend the time to figure out the math to do it. One of the best lead generation ideas that you can add to your website is a custom build calculator to make it super simple to calculate how much better their life will be if they go ahead and opt-in to your product or service.
But custom calculators are hard, and generally, require a lot of custom programming and developer time. That's why we were pretty excited to discover Calconic.
Calconic gives you a lot of examples of what they can do, right on their website, and for a fair price (possibly free), they make it easy to build a calculator and share or embed right on your website.
In this video, I set up a new account and take a peek under the covers. What I discovered was a lot of power, and it definitely is easier than paying someone to code a calculator for you, but it does require some mental energy to get going. If there is an example calculator that fits your need, expect Calconic to be super simple. To build from scratch will require some practice.
Check out this video, and let me know what you think about using Calconic to collect leads or help your visitors on your website.