Addresses, Emails, and Phone Numbers: What to Do with All That Contact Information

In a world of instant communication, it is imperative for businesses to develop ways to communicate with their customers. Communication is the key to retaining customers and attracting new ones because it reminds your customers you exist. When you collect a customer’s address, email, and phone number, you can then use it to optimize your next marketing campaign. 


Collecting a customer’s address lets you create a list to use for direct mail marketing campaigns. Every day customers are bombarded with advertisements and marketing messages. Direct mail cuts through the noise of digital marketing, making it a little easier for your business to stand out from the rest. With a tangible message, customers are more likely to recognize and remember your efforts. To create a successful marketing campaign, add personalization through addressing the customer by name, giving special offers, and rewarding your customer for their loyalty. 


Email addresses from your customers can be used to create a list for email marketing campaigns. Email is one of the cheapest ways you can communicate with your customers, it is virtually free. However, to make sure your email reaches the customer and doesn’t end up in their “junk mail” box, it is important to separate yourself from the rest of their emails. Addressing them by name and tailoring your campaign to their recent shopping trends will make customers more likely to click on your business links and purchase directly from you. 

Phone Numbers 

Collecting a customer’s phone number not only lets you keep their information on file for promotional offers and loyalty rewards, but it can also be used to create a marketing list to customers via text messaging. Create separate text message lists that cater specific promotional offers to a targeted audience. Don’t just send every text to every customer. You should also include a direct link to your website or specific sale you are marketing in the text. Most online searches are mobile and the ease of going from a text message to purchasing a product will benefit you. 

Contact information from your customers is important for organization purposes, and helping you retain current customers. If the customer willingly gives you their information, it means they want to hear from you. Don’t hesitate to use addresses, emails, and phone numbers to help with your next marketing campaign.

Read this next: Why Your Business Needs Creative Types to Grow

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